Starting in August Love Rush was not only given a Jump Start publication in Shonen Jump, but when then brought in a fully fledged Jump Series. Unfortunately after only 14 chapters and 2 collected volumes Love Rush is being brought to a close. It ends this week, in the current Jump issue.
The series followed Reiji Hakuba, the possessor of an “ubermale” gene which makes him appear super attractive to any girl he meets and is described as being an “optical illusion”. It doesn’t really make that much sense as that’s pretty much just how perspective and subjectivity works without needing to go into weird science. But his attractiveness is so strong that supernatural creatures also want to be with him and if they kiss him then they become engaged or something.
Love Rush started in Jump after Nisekoi ended, so it had some big boots to fill in terms of Romance and Harem type manga. Even though I wasn’t a fan of it myself it’s always sad to see a manga series nipped in the bud like this. The supernatural dating thing has already been done to death though, which might not have helped it stand out, as it already was very reminiscent of Monster Musume, Jitsu Wa Watshi Wa, Gal Gun, and perhaps most of all To Love-Ru.
What makes it extra sad is the same thing happened before to Love Rush mangaka Ryouhei Yamamoto in 2015, when his Shonen Jump series E-Robot was cancelled after 13 chapters. E-Robot had some similar vibes to Love Rush, and was about another guy who wanted to confess to the girl he always liked, but there’s also the world’s first erotic sex robot in it too. So, kind of like a sci-fi Love Rush a little bit.
The two other new Shonen Jump series appear to still be going, with the fun action/adventure Red Sprite, and the astounding and cerebral The Promised Neverland. It’s unclear what Love Rush will be replaced by. Perhaps rather than something silly and erotic it needs to hit more of the slice of life gap that Nisekoi left. Only time will tell. RIP, Love Rush.