Nintendo produces Animal Crossing guidelines for businesses and political organisations

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Matt Bassil
November 23, 2020
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Animal Crossing has always been gaming’s cutest capitalist dystopia. But now Nintendo has decided to draw a line in the sand, to prevent real companies from abusing the platform.

The developer has put together a new set of rules and regulations to govern the behaviour of businesses and other organisations within Animal Crossings: New Horizons.

It states that these groups may share custom designs with players, invite them to their island and upload screenshots/footage to family-friendly websites and social media.

However, they are not allowed to “leverage the Game as a marketing platform that directs people to activities or campaigns outside the game” or benefit financially from activities performed within the game (such as selling Custom Designs).

Users are also required to “refrain from bringing politics into the Game”. Prior to this year’s US presidential election, The Biden campaign designed political signs and built a Biden Island for players to visit. This kind of activity will no longer be permitted by Nintendo.

“If we see your activity is not following these guidelines or is damaging or having bad influence on the community, we may ask you to stop such activity or usage of our contents, and take appropriate actions, including prohibiting your future business usage of the Game,” Nintendo said.

You can find the full list of new rules on the Nintendo website.

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