Nintendo plunders internet for marketing ideas – new Mario Kart ad has death stare
You’ve seen the Luigi Death Stare in Mario Kart right? I mean, it’s not like it’s not EVERYWHERE right now. I swear to God, Tumblr is positively choking to death on Luigi gifs. My dad does an amazing impression of it every time he sees me doing my Shakira all-abs work out in Hello Kitty spandex.
He just jelly of my Hot Latin Moves tho.
Anyway, not afraid of jumping on the bandwagon – Nintendo have released an ad that concentrates only on Mario Kart’s driver expressions – in slow, slow motion. Because, you know… why not.
Got to admire the attention to detail in this game, mind.
I run the 'I Love Japanese Games' facebook page - unsurprisingly, I love Japanese Games, which is how I ended up contributing to Rice Digital. I love doujin games, but expect me to write about all aspects of the Japanese games industry - from JRPGs, to Visual Novels, shooters - anything that interests me, basically. I've been told to tell you that my 'views are not necessarily those held by Rice Digital or it's partners'.
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